Franfund Provides One-Stop Shopping For All Forms Of Franchise Capitalization

FranFund, the first franchise capitalization consulting company to offer assistance with all three forms of business capitalization- commercial lending, personal equity, and private equity, has officially opened for business. FranFund customizes a strategy for each franchisee, combining personal equity with a debt or private equity component, to allow them to fund the total project cost of their franchise.

Prior to FranFund, everyone involved in the franchise capitalization process was operating either on the personal equity side (i.e. converting retirement money tax and penalty free to use as equity) or debt side (i.e. SBA loans, commercial lending, or equipment leases.) Those companies representing either the personal equity or debt side of the transaction tend to be product driven, which can potentially create a bias as to how the business is capitalized. FranFund’s “one-stop shopping” approach and fee-based structure removes any potential conflicts of interest and allows FranFund to present a capitalization strategy that works best for the franchisee, regardless of the underlying products involved.

Instead of pushing products, FranFund markets best-in-class financial solutions. FranFund’s slogan is, “Answers aren’t always right but solutions are.” FranFund works as an advocate for the franchisee to ensure they start their business on solid financial footing. FranFund markets its services directly to the franchisee as well as through a network of franchisors and franchise consultants.

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